The Pepperjack Packaging Shows it Should be Drank with Meat

The Pepperjack packaging by The Collective Design Studio explicitly draws a correlation between food and this kind of drink.

Pepperjack came to the studio and asked them to make this connection between a specific type of wine and food. However, the challenge was to keep with the same kind of branding identity the label had used for years (a cream background put on an angle). The studio thus used the same colors and placement of the label, but illustrated images of a cow on the front, and used language that's similar to various cuts of beef to help draw this connection. The result is an effective marketing technique that makes people thing of a specific food to drink with the wine.