Petit Bocal by Tanya Heidrich Uses Unconventional Branding

Petit Bocal is a brand of wine that uses an unconventional method for packaging: mason jars. Usually wine is placed in tall slender bottles to exude class and elegance, but this company is taking a different approach.

The mason jars are painted in a matte black color, so people cannot see the contents inside. For labeling, a strip of paper has been wrapped around the jar from top to bottom, which also acts as a sealer for the lid. The great thing about these products is that they come ready to consume, and for wine drinkers this is not always the case. With Petit Bocal, one simply has to purchase the jar, open the lid and sip away.