This MIA Fruit Wine packaging strategy goes beyond relying on the quality of the alcoholic beverage and its scrumptious taste; it is intended to stir up memories, dreams and sensations in the consumer that will make the product all the more appealing.
Milya Ptitsyna of the British Higher School of Art and Design hoped to create an emotional connection with the buyer, appealing to those people who are excited by the idea of travel. Suggesting the name 'Missing in Action,' each label includes a small symbol on the wine bottle of either a convertible car, a cruise ship or an airplane. Also quite predominantly featured on MIA Fruit Wine packaging is an image of the tropical fruit that gives that particular liquid its scrumptious flavor.
Why This Trend Is Growing
- Emotional Branding
- Enhance the consumer experience by creating emotional connections to your brand through creative packaging and product labeling.
- Nostalgia Marketing
- Bring back feelings of nostalgia and fond memories to attract consumers who are seeking a connection to the past.
- Travel-inspired Packaging
- Cater to consumers' love of travel by incorporating elements of adventure and exotic locations into product packaging and design.
Industries Being Reshaped
- Alcoholic Beverages
- Disrupt the traditional approach to alcoholic beverage packaging by utilizing unique and creative designs to attract consumers.
- Food and Beverage
- Explore new ways of incorporating unique branding and packaging to enhance the consumer experience with foods and beverages.
- Tourism and Travel
- Partner with tourism and travel industries to offer branded products that appeal to consumers who are passionate about exploring the world.
