Magenta Beverage Marketing

STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink

Especially given that wine bottles are generally dark and neutral colors, STUDIOIN New Year 2014 packaging is sure to stir up some sensation in the beholder. The elegant vessels feature one of the brightest colors you might have ever seen on the liquor store shelf, and the fuchsia covers every inch, from tip to base.

Designed in-house as a gift for the company's clients, this special edition bottle is a celebration of the hard work and the accomplishments of 2013. A big, bold and flashy typeface was chosen to print the numbers representing the previous year; behind this are streaks spreading outwards, reminiscent of fireworks. STUDIOIN New Year 2014 packaging is overflowing with energy and excitement -- great sentiments to pass at the beginning of January.

Bright Packaging
Opportunity for brands to use bold and vibrant colors in packaging to stand out on the shelves.
Personalized Gifts
Opportunity to create special edition products as gifts for clients, adding a personal touch and building customer loyalty.
Celebratory Design
Opportunity to incorporate festive elements in design, such as fireworks-inspired streaks, to evoke a sense of celebration and excitement.

Industries Being Reshaped

Beverage
Opportunity for beverage companies to explore unique packaging designs to differentiate their products.
Design
Opportunity for design agencies to offer personalized packaging solutions for brands looking to create unique gifts for clients.
Event Planning
Opportunity for event planners to incorporate celebratory design elements in branding and event decor.
SCORE
5.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 93%
Freshness 8%