There is something doubly tangible about the technique employed by this design and communications firm in their creation of these illustrated wine bottle wrappers. Most obviously, the smooth glass material has been swathed with a layer of crinkling paper, appealing to the sense of touch in an unexpected way. But more than that, the drawings that have been included on the tactile packaging present a real reference to the people behind this product.
What you see here is a self-promotional strategy at Christmastime, involving the giving away of BLOCD/ wine to clients. The creative team doodled up a graphic of their office building, complete with the festive partying of the agency's many employees. The hand-printed labels were twisted around each bottle of wine and fastened carefully with twine in a friendly and intimate gesture.
BLOCD/ Promotional Packaging Pictures the Entire Design Team
1. Tactile Packaging - Designing product packaging that appeals to the sense of touch and provides a unique experience for consumers provides opportunities for disruptive innovation in the packaging industry.
2. Illustrated Branding - Utilizing illustration as a form of branding offers businesses a way to showcase their personality and creativity on their products, presenting opportunities for disruptive innovation in the branding and marketing industry.
3. Personalized Gifting - Creating personalized and intimate gifting experiences can increase client loyalty and provide new opportunities for disruptive innovation in the gifting and promotional industries.
1. Packaging - Designing innovative packaging solutions that appeal to consumers' senses can differentiate products and create new market opportunities for businesses in the packaging industry.
2. Branding and Marketing - Exploring new forms of creative branding, such as illustration, can help businesses stand out in the market and capture consumer attention, presenting opportunities for disruptive innovation in the branding and marketing industry.
3. Gifting and Promotions - Personalized and intimate gifting experiences can provide businesses with a unique way to connect with clients and foster loyalty, creating opportunities for disruptive innovation in the gifting and promotional industries.