For Christmas 2013, Ei8ht Wine packaging was done up by Eight Studio with the help of UDACA. The Portuguese graphic design firm decided to give its clients and friends some holiday cheer in the form of delicious red wine with custom labels.
To gift wrap the elegant dark bottles, the team opted for crisp white paper that they chose to decorate with elaborate illustrations. Motifs of holly, pinecones and pine tree branches were sketched in beautiful detail to form figure-eight symbols that serve to represent the brand.
Behind the creased paper covers are individually printed logos and text that describe the contents and the company behind this campaign initiative. Ei8ht Wine packaging makes makes a direct and memorable visual (and tasty) impact.
What's Driving This Trend
- Personalized Packaging
- The trend of using custom labels and illustrations on packaging allows brands to create unique gifting experiences.
- Illustrative Design
- The use of elaborate illustrations on packaging adds a visually appealing and memorable element to the product.
- Symbolic Branding
- Incorporating symbols and motifs that represent the brand creates a distinct identity for the product.
Who This Affects Most
- Wine & Spirits
- Wine brands can leverage custom packaging and illustrative design to enhance their products' appeal and create a more personalized experience for consumers.
- Graphic Design
- The trend of using elaborate illustrations on packaging presents a disruptive innovation opportunity for graphic designers to showcase their creativity and elevate brand identities.
- Printing & Packaging
- The demand for personalized packaging and the use of symbols on packaging provides a growth opportunity for printing and packaging companies to offer unique solutions to brands.
