The packaging for Niner Wine by Max MacDonald of the UK allows people to take the bottle to festivals or parties without being too noticeable.
Certain festivities tend to frown upon drinking, so this packaging allows individuals to wrap the bottles in an attractive paper design, which is much better than traditional brown bags that many try and hide alcohol in. The illustration on the paper packaging is quite surreal, making it hard to decipher exactly what the drawings are about. However, this is what also gives the design its appeal, as it forces people to think about what the artist is trying to say with these sketches. Another separate illustration has also been done for the bottle itself, which takes on the same mysterious and slightly psychedelic overall look.