Error Wine has set out to remind users of their slightly spotty memories, which can occur after a night of heavy drinking. Designed by the artist Wel, the packaging features pixelated-like holes to symbolize how one's evening can go after downing multiple beverages.
The pixelated holes almost look like a cartoon character with the way they are positioned. Consumers can see the name of the wine by looking through these holes, which ultimately create curiosity among people. Because they are quite random, it looks as if they were done by mistake, and considering the drink is titled Error Wine, this works perfectly with the branding aesthetic.
For anyone who knows what it's like to wake up wondering what the heck happened the night before, Error Wine could be the perfect weapon of choice.