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Uproot Wines Uses Labels to Inform Shoppers of Wine Flavor Profiles

 - May 12, 2014
References: drinkuproot & psfk
If you're curious about wine flavor profiles, this winery is taking an interesting and demonstrative approach to their labels. Uproot Wines has minimalistic packaging featuring a color blocked 'flavor palette' to visually represent each bottle's flavor notes. This informative advertising strategy not only looks good, but will also help shoppers make their decision.

Instead of traditional labels that feature the variety and year of make, this modern take uses a color coded system to showcase wine flavor profiles on the front, with the regular information on the back. Depending on the size of the color block, it tells you how dominant that note is. The label will be different depending on the variety and vintage. This system also differentiates the company, which was started by venture capitalist Jay Levy and winemaker Greg Scheinfeld.