'Shameless Hussy' is a popular brand of wine by Hard Row, but its wine bottle labels were due for a makeover. Vancouver's Brandever was put to the task and put themselves in the mindset of a Shameless Hussy for wine's rebranding. With a name like Shameless Hussy, the wine has already established that it has a good sense of humor and doesn't take itself too seriously. The wine is also described as one that "Truly over-promises, and under-delivers."
Brandever's redesign looks as if a woman has put her own very distinctive stamp on the wine bottles by drawing over their labels in lipstick. The beautifully scripty font takes over, although other details like the wine type and brand are still visible. Humorously, the Hard Row wines are now presented as 'Hard Row to Hoe.'
Key Themes Behind This Trend
- Humorous Branding
- Opportunity for brands to use humor and playfulness in their branding to create a memorable and engaging experience.
- Personalized Design
- Potential for brands to incorporate personalization and unique design elements to stand out and resonate with consumers.
- Scripty Typography
- Growing trend of incorporating scripty typography to add a touch of elegance and femininity to product packaging and branding.
Where This Applies
- Wine and Spirits
- Opportunity for wine and spirits industry to leverage bold and creative branding strategies to attract and engage consumers.
- Creative Agency
- Potential for creative agencies to explore innovative approaches to branding, such as using humor and personalized design, to differentiate their clients' products.
- Packaging Design
- Growing need for packaging designers to incorporate unique and eye-catching elements, like scripty typography, to enhance brand identity and consumer appeal.
