'Shameless Hussy' is a popular brand of wine by Hard Row, but its wine bottle labels were due for a makeover. Vancouver's Brandever was put to the task and put themselves in the mindset of a Shameless Hussy for wine's rebranding. With a name like Shameless Hussy, the wine has already established that it has a good sense of humor and doesn't take itself too seriously. The wine is also described as one that "Truly over-promises, and under-delivers."
Brandever's redesign looks as if a woman has put her own very distinctive stamp on the wine bottles by drawing over their labels in lipstick. The beautifully scripty font takes over, although other details like the wine type and brand are still visible. Humorously, the Hard Row wines are now presented as 'Hard Row to Hoe.'