Toormix designed these abstractly branded bottles to separate a new line of house wines from its many competitors within the Spanish and international markets. Betlem Gastrobar wine packaging was intended to be fresh, bold, contemporary and stimulating, stepping away from the more traditional practice of creating a text-heavy label.
The work of Oriol Armengou and Ferran Mitjans resulted in the development of three unusual shapes that cover almost the entire sticker on each wine bottle. Each one has three straight sides and a bottom that's illustrated with zigzagging or rounded patterns. Bright colors of yellow, red and purple suggest the tones of the beverages within, doubling as conceptual references to the three kings of Bethlehem. Personality is communicated through these abstractly branded bottles, appealing to several of the consumer's senses.
What's Driving This Trend
- Abstract Branding
- Opportunity for businesses to differentiate themselves by moving away from traditional text-heavy labeling and using abstract designs to express brand qualities.
- Unconventional Shapes
- Innovative bottle shapes that cover almost the entire sticker create a unique and visually striking packaging solution, capturing consumer attention.
- Color Cues
- Utilizing bright colors that suggest the tones of the beverages within the bottles, offering a visually appealing and conceptually meaningful packaging experience.
Who This Affects Most
- Wine and Spirits
- Disruptive innovation opportunities for wineries and distilleries to create abstractly branded bottles, offering a fresh and contemporary look in a competitive market.
- Packaging Design
- Opportunity for packaging design agencies to explore unconventional bottle shapes and abstract branding strategies, helping brands differentiate and resonate with consumers.
- Retail and Consumer Goods
- Innovative packaging solutions that incorporate abstract branding and visually striking designs can enhance shelf appeal and attract new customers.
