There's a certain sophisticated aesthetic that's typically applied to vino vessels, yet Bliss Fruit Wine packaging has discernibly taken a different route. The refined label has been cast aside in favor of in-your-face graphics -- literally.
Illustrator Anton Marrast worked with Veniamin Iskra to design a range of three small wine bottles targeted at a young female market. The idea was to brand these sweet and flavorful drinks as accessible and ideal for casual consumption -- perfect for carrying in one's handbag to a party, a friend's place or to a picnic.
The faces of a brunette, a redhead and a blonde seem to have been taken right out of comic books or graphic novels and printed as closeups that wrap around the entirety of Bliss Fruit Wine packaging. They flaunt stray wisps of hair, wrinkles and freckles, and the girls bite apples and bananas quite suggestively.
Key Themes Behind This Trend
- Vulgar Wine Branding
- The use of in-your-face graphics on wine bottles targeted at young female market opens opportunities for edgy and provocative marketing in the wine industry.
- Comic Book-inspired Packaging
- The use of comic book aesthetics on wine packaging creates opportunities for cross-industry collaborations that cater to a younger audience.
- Personalized Wine Packaging
- The use of close-up portraits of people on wine packaging signals opportunities for personalization in packaging design that is not limited to traditional aesthetics.
Where This Applies
- Wine and Alcohol
- The wine industry can identify opportunities to appeal to a younger, edgier demographic through unconventional branding and packaging design.
- Graphic Design and Illustration
- The graphic design and illustration industry can provide services to create packaging that disrupts traditional wine packaging design, creating edgier and more youthful branding.
- Fashion and Accessories
- The fashion and accessories industry can partner with wine brands to create packaging and accessories that cater to a younger, more fashion-forward demographic, such as handbag-friendly wine bottles.
