What is the trend of individually packaged wines?

Wander + Ivy's use of compact glass vessels for single-serve wines presents an opportunity for disruptive innovation in the wine packaging industry.

What is the trend of organic and portion-controlled wines?

The concept of offering individually packaged, organic, and portion-controlled wines like Wander + Ivy's opens up disruptive innovation opportunities in the health-conscious beverage industry.

What is the trend of functional and portable glass design?

Wander + Ivy's durable and aesthetically pleasing glass vessels for single-serve wines create a disruptive innovation opportunity in the outdoor and on-the-go beverage market.

What are the implications for the wine packaging industry?

Wander + Ivy's use of compact glass vessels for single-serve wines presents a disruptive innovation opportunity in the wine packaging industry.

What are the implications for the health-conscious beverage industry?

The concept of offering individually packaged, organic, and portion-controlled wines like Wander + Ivy's opens up disruptive innovation opportunities in the health-conscious beverage industry.

What are the implications for the outdoor and on-the-go beverage industry?

Wander + Ivy's durable and aesthetically pleasing glass vessels for single-serve wines create a disruptive innovation opportunity in the outdoor and on-the-go beverage market.

Individually Packaged Wines : single serve wines

Wander + Ivy Makes Single-Serve Wines in Durable Glass Vessels

Laura McQuarrie — September 28, 2020 — Lifestyle

References: wanderandivy & thedieline

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Rather than packaging its wine varietals in standard-size bottles, Wander + Ivy uses much more compact vessels for its 187-milliliter single-serve wines. The brand offers chardonnay, cabernet sauvignon and rosé wines that are organic and individually packaged to help wine lovers enjoy a fresh and portion-controlled experience.

Wander + Ivy founder Dana Spaulding was inspired to create the brand after being tired of opening bottles of wine that she could never seem to finish on her own. Craving a high-quality experience, Spaulding settled on a functional glass vessel deign that sets itself apart from other kinds of single-serve wine that are packaged by the carton or can. The durable single-serve bottles boast aesthetically pleasing designs and are just as portable as ever for outdoor enjoyment.

Image Credit: Wander + Ivy

Trend Themes

Individually Packaged Wines — Wander + Ivy's use of compact glass vessels for single-serve wines presents an opportunity for disruptive innovation in the wine packaging industry.
Organic and Portion-controlled Wines — The concept of offering individually packaged, organic, and portion-controlled wines like Wander + Ivy's opens up disruptive innovation opportunities in the health-conscious beverage industry.
Functional and Portable Glass Design — Wander + Ivy's durable and aesthetically pleasing glass vessels for single-serve wines create a disruptive innovation opportunity in the outdoor and on-the-go beverage market.

Industry Implications

Wine Packaging — Wander + Ivy's use of compact glass vessels for single-serve wines presents a disruptive innovation opportunity in the wine packaging industry.
Health-conscious Beverage — The concept of offering individually packaged, organic, and portion-controlled wines like Wander + Ivy's opens up disruptive innovation opportunities in the health-conscious beverage industry.
Outdoor and On-the-go Beverage — Wander + Ivy's durable and aesthetically pleasing glass vessels for single-serve wines create a disruptive innovation opportunity in the outdoor and on-the-go beverage market.

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