The Saint Muerte wine branding design by Chad Michael and DZO Olivier takes on a deathly aesthetic. The coloring of the label is extremely dark, and features a dead saint trying to pass as a human by using a mask for a disguise.
According to Package Inspiration, the idea behind the branding is that this saint is travelling "amongst the living in order to lure souls to partake in this intoxicating drink of ominous bliss." The entire branding of the product takes on a sinful look, making one want to drink from something that's so tempting, but bad for you in the long run (which, if you drink too much wine, it could put a damper on one's health)!
This wine branding is a sinful take on the temptations of Saint Muerte Wine.