The Saint Muerte wine branding design by Chad Michael and DZO Olivier takes on a deathly aesthetic. The coloring of the label is extremely dark, and features a dead saint trying to pass as a human by using a mask for a disguise.
According to Package Inspiration, the idea behind the branding is that this saint is travelling "amongst the living in order to lure souls to partake in this intoxicating drink of ominous bliss." The entire branding of the product takes on a sinful look, making one want to drink from something that's so tempting, but bad for you in the long run (which, if you drink too much wine, it could put a damper on one's health)!
This wine branding is a sinful take on the temptations of Saint Muerte Wine.
What's Driving This Trend
- Deathly Aesthetic Branding
- Branding designs that feature dark and deathly aesthetics are gaining popularity.
- Sinful Product Branding
- Products with sinful or taboo branding are becoming more attractive to consumers looking for unique and edgy experiences.
- Narrative-driven Design
- Designs that tell a narrative or story are gaining attention and creating emotional connections with consumers.
Who This Affects Most
- Alcohol and Wine
- The alcohol and wine industry can benefit from creating unique and edgy branding that taps into the consumer desire for sinfulness and indulgence.
- Fashion and Cosmetics
- The fashion and cosmetics industry can experiment with darker and edgier branding, creating products that appeal to those who crave more daring and unconventional looks.
- Entertainment and Media
- The entertainment and media industry can take advantage of narrative-driven design to create immersive experiences that captivate and engage audiences.
