Let your imagination run wild thinking about what life would look like under the deep dark hidden part of sea; or, let this illustrated branding for this vino label do it for you.
Designed by Co Partnership and illustrated by New York-based and self-proclaimed 'Alphastructaesthetitologist’ Jon Contino, this winning illustrated branding was able to launch The Hidden Sea brand of wine all the way to the top.
Engaging our wildest fantasies of life underwater with the simplest and thinnest of lines, the Moby Dick-inspired illustration gave the brand that extra oomph. Using linear techniques to create texture and using screen printing on the bottle directly, this Australian wine label not only looks too pretty to throw out once done, its eclectic design is bound to make it a favorite with underwater enthusiasts.
Key Themes Behind This Trend
- Underwater-inspired Branding
- Brands can incorporate underwater-inspired designs to engage with a wider audience and add a unique touch to their products.
- Linear Illustration Techniques
- Businesses can experiment with linear illustration techniques to add texture and depth for a distinct visual identity and to stand out in their industry.
- Screen Printing on Packaging
- Brands can print directly on their packaging through screen printing to add an eco-friendly approach, and also a distinct branding opportunity.
Where This Applies
- Wine
- Wineries can play with label designs and illustration to create a unique and distinctive branding that stands out among competitors.
- Packaging
- Brands in the packaging industry could experiment with eco-friendly printing techniques like screen printing to make their packaging more sustainable.
- Hospitality
- Companies in the hospitality industry can focus on creating immersive storytelling spaces inspired by underwater themes through the use of unique decor and textural elements.
