What is the trend of informal branding?

Opportunity to appeal to younger consumers by using informal and playful brand strategies.

What is the trend of youthful image?

Creating fresh and youthful images on product packaging to attract a younger consumer base.

What is the trend of character-based packaging?

Using caricature-like cartoons to give packaging a face and personality, making it more relatable and engaging.

What are the implications for the wine and spirits industry?

Opportunity for wine and spirits industry to target younger consumers through informal and youthful branding.

What are the implications for the design and packaging industry?

Opportunity for design and packaging industry to create fresh and engaging branding strategies for consumer products.

What are the implications for the marketing and advertising industry?

Opportunity for marketing and advertising industry to develop character-based campaigns that resonate with younger consumers.

Caricatured Beverage Branding : 'Moi, Je M'en Fou' Wine packaging

Caricatured Beverage Branding

'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers

Amelia Roblin — March 27, 2014 — Lifestyle

References: thebrandhouse.gr & thedieline

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With 'Moi, Je M'en Fou' Wine packaging, you certainly don't get the impression that this drink is intended for wealthy and terribly sophisticated individuals; the purpose of this informal and even playful branding strategy was to appeal to a consumer base of younger vino lovers.

The BrandHouse's design assistance was enlisted by G. Karamtiros of the Domaine Messenicolas winery. The studio was to come up with a fresh and youthful image for the bottles that hold light varieties of the grape-derived drinks. Caricature-like cartoons were created to give 'Moi, Je M'en Fou' Wine packaging a face and personality. The quirky characters enjoying the libation are an earringed man, a guy with an poofy coif and a dolled-up girl with a flower in her hair.

Trend Themes

Informal Branding — Opportunity to appeal to younger consumers by using informal and playful brand strategies.
Youthful Image — Creating fresh and youthful images on product packaging to attract a younger consumer base.
Character-based Packaging — Using caricature-like cartoons to give packaging a face and personality, making it more relatable and engaging.

Industry Implications

Wine and Spirits — Opportunity for wine and spirits industry to target younger consumers through informal and youthful branding.
Design and Packaging — Opportunity for design and packaging industry to create fresh and engaging branding strategies for consumer products.
Marketing and Advertising — Opportunity for marketing and advertising industry to develop character-based campaigns that resonate with younger consumers.

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