With 'Moi, Je M'en Fou' Wine packaging, you certainly don't get the impression that this drink is intended for wealthy and terribly sophisticated individuals; the purpose of this informal and even playful branding strategy was to appeal to a consumer base of younger vino lovers.
The BrandHouse's design assistance was enlisted by G. Karamtiros of the Domaine Messenicolas winery. The studio was to come up with a fresh and youthful image for the bottles that hold light varieties of the grape-derived drinks. Caricature-like cartoons were created to give 'Moi, Je M'en Fou' Wine packaging a face and personality. The quirky characters enjoying the libation are an earringed man, a guy with an poofy coif and a dolled-up girl with a flower in her hair.
'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers
1. Informal Branding - Opportunity to appeal to younger consumers by using informal and playful brand strategies.
2. Youthful Image - Creating fresh and youthful images on product packaging to attract a younger consumer base.
3. Character-based Packaging - Using caricature-like cartoons to give packaging a face and personality, making it more relatable and engaging.
1. Wine and Spirits - Opportunity for wine and spirits industry to target younger consumers through informal and youthful branding.
2. Design and Packaging - Opportunity for design and packaging industry to create fresh and engaging branding strategies for consumer products.
3. Marketing and Advertising - Opportunity for marketing and advertising industry to develop character-based campaigns that resonate with younger consumers.