PairMe Wines shares Millennial-targeted, high-quality French wine products in a way that feels friendly and approachable to the average consumer. To simplify the decision-making process when it comes to choosing the right kind of wine for a specific occasion, PairMe brands its French wine as the perfect matches for different kinds of meals. While the brand's white wine is called The Wine for Seafood, PairMe also offers other options that pair well with salads and steak. With its prodcuts, the brand specifically caters to specific "ME's" (Moods and Experiences.)
PairMe sees itself as a "twenty-first century brand that quickly and easily guarantees an Old World, high-quality wine experience at little to no effort by consumers, and for an affordable price," in the words of co-founder Ayush Maheshwari.