Another brilliant advertising campaign tackling the market with a fun and geeky tactic is the Guinness QR Cup.
To be more relevant and spoken about in pubs, Guinness created glasses with hidden messages; they are designed with a QR code that appears once Guinness or any other dark beer fills the glass. Beer drinkers can then scan the code with smartphones, which then gets a Tweet, Facebook status update and a check-in into 4Square. In addition, the QR code scan will retrieve coupons and discounts, invite friends to join and send out Guinness promotions.
Advertising campaigns are tackling every corner of the industry to promote products, and the interactive element of this particular campaign is truly revolutionary.
Secret Beer Code Beverages
More Stats +/-
Future Festival: 2 for 1 Flash Sale!
Advantageous Ale Serving Guides
Beer Exploring Graphs
Chilled Booze-Infused Froth
Frozen Booze Desserts
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.