Hointer recognized that shopping for the right pair of jeans can be tiring and cumbersome (especially if you are a man that doesn’t like shopping). Usually this is what happens to many: when you enter a shop there are stacks of pants that are hard to differentiate between, so you have to take out every pair to take a look. Then probably, you are asked by a shop employee if he/she can help you. You'd rather check them out by yourself, but it is already too late. After trying a ton on and settling on a pair you like, you may even have to wait in the checkout line for a half hour.
Hointer recognized this process and made it more convenient for men who hate shopping and for guys who are just goal oriented (like me). The jeans are hung in full length in the shop for display. First you download the app. When you see a pair you like you just scan the QR code and put in your size. Then the app tells you which fitting room you can use. When you arrive in the fitting room, the pair is already in the room. After trying them on, you can either leave the jeans in the fitting room or swipe your credit card and pay for them. Then you can just walk out of the store with what you came for.