The Aschen and Voss cosmetics is a new line of beauty and makeup products who wants to stand out in sleek form for the sophisticated urban shopper.
The packaging and identity was designed by boutique agency 'ESTABLISHED' and combines the clean pharmaceutical heritage of Switzerland as well as the modern formulation in the product. Shaped in sharp, geometric packaging, the minimal look of the cosmetic brand will appeal to the smart beauty shopper who appreciates clean and simple lines consisting of fresh, feminine colors.
The Swiss-made Ashen and Voss cosmetics collection is dressed in contemporary-styled packaging that will make it very hard for the chic-at-heart to pick up. The swanky look of the products with its modern touches is very hard to resist.
Key Themes Behind This Trend
- Geometric Packaging Design
- Brands can consider adopting geometric packaging design to appeal to modern consumers who appreciate clean and simple lines.
- Clean Beauty
- Clean and simple beauty products with fresh, feminine colors can appeal to the sophisticated urban shopper who values minimalism and simplicity.
- Swiss-made Cosmetics
- Swiss-made cosmetics can be marketed as a symbol of quality and sophistication, appealing to discerning consumers who seek high-end products.
Where This Applies
- Cosmetics
- Cosmetics companies can explore packaging design and branding strategies that target modern, sophisticated consumers who value simplicity and clean aesthetics.
- Design
- Design agencies specializing in packaging and branding can create a niche by offering geometric packaging designs and brand identity solutions that appeal to modern brands.
- Luxury Goods
- Luxury goods companies can incorporate Swiss-made cosmetics in their offerings, targeting consumers who associate Swiss quality with luxury and high-end products.
