A pure and simple product might benefit from a clean and minimalist label, but this was not the best strategy for designing Starbucks Anniversary Blend packaging. The contents of the bags are rich blends of delicious java that ought to be expressed with elaborate beauty and depth.
Inside, the consumer will find aged coffee beans from Indonesia, offering complex flavors to excite the senses. Appropriately, the designers of the pouch opted to provide some stimulation for the eyes as well, and they came up with a detailed illustration to showcase the brand's iconic mermaid. The gorgeous finned female is surrounded in coral-colored sea life like clam shells and various ornamental marine weeds. Starbucks Anniversary Blend packaging appears to harken to the magnificent art nouveau style to express a high status for the product within.