The Xylish gender-specific gum is tailored with flavors that suit and appeal to certain sexes. While there has been a growth in male-focused beauty products, chewing gum certainly represents an entirely new branch in gender-targeted marketing.
The Japanese snack producers released two flavors designed to entice the opposite sexes. According to the brand, women gravitate towards a floral rose flavor, while men prefer a clean, citrus-tasting gum. The pint-sized chews are packaged in gender-targeted containers with a perfume vial-like look. Each piece of gum is also individually wrapped in a silver foil, a common feature in the Japanese snack market.
Although there has been an expansion in universal products, marketers are still finding ways to target their efforts towards specific sexes. The Xylish gender-specific gum is an interesting experiment on how flavors and preferences differ between men and women.