Design student Dan Hinde submitted this fine floral take on scotch whisky to the annual D&AD design awards. Students were challenged to create a fictional scotch company and a complementary packaging design for the faux brand. Hinde decided on the name Floral & Fauna to indicate the organic properties of the premium spirit.
To give the scotch a fresh-from-mother-nature look, Dan Hinde chose a cork-topped container (reminiscent of a medicine bottle from the late 19th century) adorned with a simple floral design. The packaging's parred-down, monochrome palette saves it from being too loud or girly, which is important as scotch drinkers are typically male; however, the addition of a flower-dominated design could very well convert more females to the heady flavor of scotch whisky.
Fresh, simple and different, the Floral & Fauna packaging is a beautifully unexpected container for traditional "manly" scotch.
Why This Trend Is Growing
- Organic Packaging Design
- The trend of using organic and nature-inspired packaging designs presents opportunities for scotch whisky companies to create unique and eye-catching branding.
- Appealing to New Demographics
- By incorporating floral designs and a fresh aesthetic, scotch whisky brands have the potential to attract more female consumers and break gender stereotypes.
- Minimalistic Monochrome
- The use of minimalistic and monochrome palettes in packaging design offers a modern and sophisticated look for scotch whisky brands.
Industries Being Reshaped
- Alcohol Packaging
- The alcohol packaging industry can explore innovative and nature-inspired designs for scotch whisky bottles, tapping into the growing demand for unique and visually appealing packaging.
- Whisky Manufacturing
- Whisky manufacturers can capitalize on the trend of appealing to new demographics by creating scotch whisky products that cater to the preferences of female consumers and challenge traditional perceptions.
- Luxury Goods
- The luxury goods industry can embrace minimalistic and monochromatic design aesthetics to create high-end packaging options for scotch whisky, appealing to consumers looking for sophistication and elegance.
