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Symbolic Jailbird Branding

Prison Product Packaging Reaches Out to Ex-Cons Pursuing Betterment

— March 4, 2015 — Marketing
The high contrast of the monochromatic stripes on these Prison Products is enough to catch the eye, but the story behind these labels will really capture the consumer. With this project, Prompt Design of Thailand is referencing the 325,000 prisoners currently in jail in the country, many of whom are very deserving of future chances at leading better lives.

Representing the convicts with good behavior who are chosen to for early societal reintegration programs, the imagery of the wine bottles, the jars, the bags and the boxes features extended hands reaching out in a sign of assistance. Amidst the prison stripes, this prison product packaging scheme alludes to incarceration in the barcode, numeric inmate identifications and the Penitentiary Act Buddhist Era year number, 2479. The graphics label comfort foods in a strategy to seek compassion.
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