An entire story plays out on the label of the Torelló Special Edition Wine packaging, where one might rather expect a bit of writing and a distinctive logo. What the Enric Aguilera Asociados studio of Barcelona has done here is ignite the imagination of the consumer while informing him about the gorgeous grape-derived drink inside.
The six-pack case has been decorated with an old-fashioned sketch of a hot-air balloon that takes off with a bottle as its basket. The passengers are taken on a ride to witness scenes that are illustrated on the stickers of each vessel inside. Torelló Special Edition Wine packaging whimsically depicts the origins and the industry that surrounded the production of this brand of Spanish wine in its early days.