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Mission-Driven Kids' Foods

Clean the Sky - Positive Eco Trends & Breakthroughs

Nest Collective Makes Healthy Options More Accessible

— November 6, 2011 — Social Good
Nest Collective is a social enterprise and certified B Corporation built on values surrounding baby, toddler and youth nutrition. They sell "mission-driven consumer product brands" that offer organic foods geared at this age group.

This includes Plum Organics, which creates organic choices for babies and toddlers, and Revolution Foods which creates products ideal for lunches of school age children. Neither line uses trans fats, artifical ingredients, harmful chemicals, high fructose corn syrup or GMOS.

The main social mission behind Nest Collective is to nourish children with healthier foods, which it does through the high grade products it sells, and through its school lunch program. Nest Collective donates 3% of sales to this program to help make healthy food accessible to children at schools that would otherwise not have nutritious options.

"By introducing our little ones to real food with tastes and textures that nurture palate development, we can inspire a joy of healthy eating," the founders explain on their website. "And as they grow, they'll be empowered to make better choices for themselves along the way."

To top off the health benefits, this social enterprise is also innovative. Their product packaging not only looks fun and child-friendly, but it also has unique design features, like the Plum Dispensing Spoon, which leaves parents with little excuse to feed their babies anything less healthy, even on the go.

Contact Information:
Nest Collective Website
Nest Collective on Facebook
Nest Collective on Twitter: @nestcollective
Trend Themes
1. Socially Conscious Kids' Foods - Mission-driven brands like Plum Organics and Revolution Foods are disrupting the baby, toddler, and youth nutrition market with healthier, organic food options that are also socially conscious.
2. Packaging Design Innovation for Kids' Food - Nest Collective's child-friendly and functional packaging design, like the Plum Dispensing Spoon, presents disruptive opportunities in the kids' food industry for parents on the go.
3. School Lunch Innovation - Nest Collective's school lunch program is disrupting the industry by providing healthy food choices and empowering children to make better choices for themselves.
Industry Implications
1. Organic Baby and Toddler Food - Nest Collective's brands Plum Organics and Revolution Foods are disrupting the organic baby and toddler food industry by offering mission-driven, organic options that promote a joy of healthy eating.
2. School Food Service - Nest Collective is disrupting the school food service industry by providing healthy food options that are accessible to children who would otherwise not have nutritious choices.
3. Food Packaging Design - Nest Collective's unique and child-friendly packaging design is disrupting the food packaging industry, specifically in the kids' food market.
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