These New Organix Products Include Meals and Snacks
Michael Hemsworth — June 24, 2022 — Marketing
These new Organix products are arriving for parents to help offer their babies and toddlers the best nutrition possible in a convenient way. The products include the Baby Meals for every development stage, which are each made with more than 55% vegetables and pulses to maximize nutrition. The range also includes First Tastes, Explorer Foods and more to help parents easily transition little ones onto a varied diet. Launching alongside Baby meals is the Organix Kids, which is made up of a range of healthy and tasty snacks targeted at 3–6-year-olds, to provide a tasty, non-HFSS alternative to products sold in the adult-orientated main snack category aisles. The range is a celebration of real ingredients and aims to make healthier food fun.
Managing Director Mark Golder commented on the new Organix products saying, "Supporting parents better with healthier snacks for kids aged three and over is new territory for Organix and an area we’re excited to be entering into. Our aim is to provide healthier snacks that children will enjoy eating and parents are happy to give because of their superior nutritional content.”
Managing Director Mark Golder commented on the new Organix products saying, "Supporting parents better with healthier snacks for kids aged three and over is new territory for Organix and an area we’re excited to be entering into. Our aim is to provide healthier snacks that children will enjoy eating and parents are happy to give because of their superior nutritional content.”
Trend Themes
1. Healthier Snacks for Kids - The trend toward healthier snack options for children presents an opportunity for companies to offer nutritious and tasty alternatives.
2. Vegetable-rich Baby Foods - As demand for organic, vegetable-rich baby foods increase, companies can create innovative products that offer optimal nutrition in a convenient format.
3. Transition Foods for Toddlers - Opportunities exist for companies to create convenient and healthy transition foods for toddlers that help introduce them to a varied diet.
Industry Implications
1. Baby Food - The baby food industry has the potential to create more vegetable-rich and nutritious options for parents looking for convenient and healthy options for their little ones.
2. Snack Food - The snack food industry can capitalize on the trend toward healthier snack options for kids by offering tasty, non-HFSS alternatives to products sold in the adult-oriented main snack category aisles.
3. Health Food - As more consumers demand healthier food options, the health food industry can create innovative products that cater to the needs of children and parents who are looking for convenient and nutritious foods.
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