This Femme Natural Boost packaging is designed with the female consumer in mind. The branding concept is conceived by Ehrenstråhle & Wågnert who create a pink and black color scheme for the chic, canned design.
The energy drink is marketed toward a feminine consumer and aims to break down traditional energy drink stereotypes that are often set to appeal to the young male audience. Masculine energy drink marketing often features imagery that references extreme sports and epic parties, themes that don't often resonate with the opposite sex.
Though feminine in its branding, Femme Natural Boost defies tradition and is a both visually bold and powerful in its design. This can concept aims to represent their target demographic, a modern female who carries herself with confidence, modesty and an individual style sense.