This Femme Natural Boost Packaging Appeals to Female Consumers
Jana Pijak — August 13, 2014 — Marketing
References: e-w.se & ambalaj.se
This Femme Natural Boost packaging is designed with the female consumer in mind. The branding concept is conceived by Ehrenstråhle & Wågnert who create a pink and black color scheme for the chic, canned design.
The energy drink is marketed toward a feminine consumer and aims to break down traditional energy drink stereotypes that are often set to appeal to the young male audience. Masculine energy drink marketing often features imagery that references extreme sports and epic parties, themes that don't often resonate with the opposite sex.
Though feminine in its branding, Femme Natural Boost defies tradition and is a both visually bold and powerful in its design. This can concept aims to represent their target demographic, a modern female who carries herself with confidence, modesty and an individual style sense.
The energy drink is marketed toward a feminine consumer and aims to break down traditional energy drink stereotypes that are often set to appeal to the young male audience. Masculine energy drink marketing often features imagery that references extreme sports and epic parties, themes that don't often resonate with the opposite sex.
Though feminine in its branding, Femme Natural Boost defies tradition and is a both visually bold and powerful in its design. This can concept aims to represent their target demographic, a modern female who carries herself with confidence, modesty and an individual style sense.
Trend Themes
1. Gender-inclusive Branding - Opportunity to create branding and marketing strategies that appeal to both male and female consumers.
2. Breaking Stereotypes - Chance to challenge traditional gender norms and create products and experiences that resonate with a wider audience.
3. Authentic Representation - Opportunity to represent target demographics with branding that reflects their values, individual style, and confidence.
Industry Implications
1. Beverage - Opportunity for beverage industry to expand their target market by creating gender-inclusive products and branding.
2. Consumer Goods - Opportunity for consumer goods industry to disrupt stereotypes and create products that cater to a wider range of consumers.
3. Marketing & Advertising - Opportunity for marketing and advertising industry to develop creative campaigns that challenge traditional gender norms and engage a broader audience.
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