Shared household washrooms seem to be ever accumulating clusters of different shampoos, conditioners and the like. For either the sense of possession or a genuine preference for a particular brand, people enjoy using their own personal products.
Addressing this common theme, Family Choice packaging offers a collection of body washes that targets each child and parent individually. It might not be surprising if one were to discover that the contents of each bottle are more or less identical, but the way that single portions have been separated might nearly be enough to keep everybody happy.
Furthermore, the Charge Design labels speak specifically to each person, marketed towards the brother, the sister and the parents as well. Family Choice packaging is decorated with scribbly childlike illustrations, clearly directing the line at a new generation of brand-conscious kids.
Family Choice Packaging Caters to the Individual Members of the Clan
Amelia Roblin — November 11, 2011 — Marketing
References: chargedesign & packagingoftheworld