Vagheggi Happy Sun is an Italian range of cosmetics that features stunning sunscreen packaging designs. Created by Italian creative firm Weagroup, the mesmerizing tubes are decorated in busy, brightly colored patterns that conjure up visions of Missoni stripes.
The bright Vagheggi Happy Sun - Special Edition range is a line of bronzing lotions that have anti-aging properties built in and do a great job being a visual representation of summer.
The hypnotic packaging is a great visually compelling way for the product to stand out on store shelves and in particular, catch the eye of the discerning female cosmetics consumer.
The "retro art school" aesthetic was one that the Italian brand settled on in order to communicate the product's unique personality as a possible extension of the consumer's brand.