Vagheggi Happy Sun is an Italian range of cosmetics that features stunning sunscreen packaging designs. Created by Italian creative firm Weagroup, the mesmerizing tubes are decorated in busy, brightly colored patterns that conjure up visions of Missoni stripes.
The bright Vagheggi Happy Sun - Special Edition range is a line of bronzing lotions that have anti-aging properties built in and do a great job being a visual representation of summer.
The hypnotic packaging is a great visually compelling way for the product to stand out on store shelves and in particular, catch the eye of the discerning female cosmetics consumer.
The "retro art school" aesthetic was one that the Italian brand settled on in order to communicate the product's unique personality as a possible extension of the consumer's brand.
What Makes This Trend Stand Out
- Vibrant Sunscreen Packaging Designs
- Opportunity for cosmetic brands to create visually compelling packaging designs that stand out on store shelves.
- Anti-aging Sunscreen Products
- Opportunity for cosmetic brands to incorporate anti-aging properties into their sunscreen products.
- Retro Art School Aesthetic
- Opportunity to tap into nostalgia and communicate a unique brand personality through packaging design.
Sectors Adopting This
- Cosmetics
- Opportunity for cosmetic brands to innovate in sunscreen packaging design and product formulation.
- Fashion Retail
- Opportunity for fashion retailers to stock and market sunscreen products with vibrant packaging designs.
- Art and Design
- Opportunity for artists and designers to collaborate with cosmetic brands on creating visually compelling sunscreen packaging designs.
