Wordy Dessert Branding

There's something both fresh and traditional about the aesthetic of Honey & Mackie's packaging, which are the same two qualities that draw consumers to the sweetness of ice cream cones in the first place. The incorporation of color, illustration and scrumptious keywords serve to make these napkin sheaths and paper cups about as delectable to the eyes as their contents are to the tongue.

One can always count on the Wink studio to churn out the absolute cutest in brand identity and graphic design, making it the perfect choice to bundle up this ice cream parlor's products to appeal to parents and children alike. The outlined animations and the typographical medley may remind adults of the images from their youth, while the bright assortment of inks and the clarity of composition give Honey & Mackie's packaging a contemporary taste that's irresistible to the kid in everyone.