12ozProphet, an art team from NYC, has partnered with Nike to create American flag Olympic art for Nike's Mercer Street flagship store in Soho. Using the American flag as inspiration, the artist created a monochromatic design that takes influences from basketball and track and field. The paintings will be used in Nike retail stores globally, but the original will be displayed in the window of the Mercer Street store.
Along with the monochromatic art, 12ozProphet designed a hand-painted canvas that plays on the American flag, and painted a mural on the outside of the store. The process of creating the works was captured on camera and converted into a stop-motion film, which is being displayed in the store as well.
Customizing a retail space is a great way to stay current while supporting local artists.
What Makes This Trend Stand Out
- Patriotic Retail Installations
- Customizing retail spaces with unique art installations and collaborations to create a sense of national pride and support artists.
- Monochromatic Designs
- Using the American flag as inspiration to create monochromatic art designs for various industries such as fashion, retail, and decor.
- Stop-motion Art
- Utilizing the creation process of art installations and collaborating with filmmakers to create stop-motion films, providing immersive experiences for customers in various industries.
Sectors Adopting This
- Retail Industry
- Collaborating with artists to create unique in-store experiences and custom installations where customers can view art while shopping.
- Fashion Industry
- Creating limited edition collections with American flag inspired designs for clothing items, accessories, and shoes.
- Marketing Industry
- Utilizing unique art installations to elevate brand experiences, drive brand awareness, and generate social media buzz.
