For this branch of Molson’s Beer Fridge Project, the Canadian beer company made a trek to the remote Gili Islands in Indonesia, to set up another Canadian friend with all he’d need to watch the Canadian teams compete at the winter Sochi Olympics.
As one of the sponsors for the Canadian Olympic committee, Molson helped to send Ryan and Phil, a satellite dish and a fridge full of beer to their friend Morgan to give him an authentic Canadian Olympic experience.
The Beer Project video shows the long voyage of the iconic red fridge as it travels on boats and rafts, plus the heartwarming reunion of the trio at the end of the journey. Molson’s standout campaign truly shares what it is to be Canadian, no matter where you’re living on the planet.
Key Themes Behind This Trend
- Remote Delivery
- Disruptive innovation opportunity: Develop a remote delivery service that can transport goods to inaccessible locations.
- Brand Activation
- Disruptive innovation opportunity: Create unique brand activation campaigns that evoke emotional connections with customers.
- Authentic Cultural Experiences
- Disruptive innovation opportunity: Design experiences that bring authentic cultural elements to different parts of the world.
Where This Applies
- Logistics
- Disruptive innovation opportunity: Revolutionize logistics by developing efficient and cost-effective methods to deliver goods to remote areas.
- Marketing
- Disruptive innovation opportunity: Explore new ways to engage customers through creative brand activation campaigns.
- Travel and Tourism
- Disruptive innovation opportunity: Develop innovative travel experiences that immerse tourists in authentic cultural environments.
