The Eleven Paris Spring/Summer 2011 Campaign features Zoe Kravitz and Ash Stymest having a blast in each scene.
With a tag line that reads 'Life is a Joke,' this Eleven Paris Spring/Summer 2011 campaign definitely presents how joking around and having fun makes every day more enjoyable. Showing American flag-printed fashions and rugged denim pieces, this awesome fun-loving campaign will definitely appeal to the younger generation.
Implications - In today's consumption-hungry culture, consumers are beginning to demand a wide range of functions and uses in the products in which they are investing their time and money. For this reason, it is imperative businesses factor in the individual experience and feelings generated by the use of the products.