If patriotism and high quality are what you seek in an ice cold beer, the Miller High Life 2012 Summer edition has your name written all over it. The pilsner is one of Miller's oldest branded beverages, dating back to 1903 when the brew was first introduced.
The new packaging includes the newly dubbed slogan, 'The Champagne of Beers,' which describes the American beer's smooth flavor. The red, white and blue design highlights the brewery's status as a long enjoyed beverage among patriots and good old-fashioned Americans. The typeface is a modern take on the retro decorative fonts used in wild western advertising.
The brand is not only interjecting patriotism into its cans, but is also running a campaign to raise funds for veterans and soldiers. The Miller High Life 2012 Summer edition beers are as American as apple pie.
What Makes This Trend Stand Out
- Patriotic Packaging
- Exploring innovative ways to incorporate patriotism into product packaging, such as the red, white, and blue design of the Miller High Life 2012 Summer edition.
- Cause Marketing
- Utilizing marketing campaigns to raise funds for non-profit organizations, like the Miller High Life 2012 Summer edition's campaign for veterans and soldiers.
- Modern Retro Fonts
- Using modern takes on vintage decorative fonts in branding and advertising, as seen in the typeface of the Miller High Life 2012 Summer edition cans.
Sectors Adopting This
- Beverage
- The beverage industry can explore opportunities to incorporate patriotism into product packaging and support causes, inspired by the Miller High Life 2012 Summer edition.
- Marketing and Advertising
- The marketing and advertising industry can learn from the innovative marketing campaigns of the Miller High Life 2012 Summer edition, emphasizing cause-related initiatives.
- Graphic Design
- The graphic design industry can experiment with modern retro fonts, following the example of the typeface used in the packaging of the Miller High Life 2012 Summer edition.
