From Wooden Vinyl Organizers to Vintage Box Branding
Jamie Danielle Munro — March 26, 2014 — Marketing
Retro packaging is making a serious resurgence in the marketing world, with many branding companies going back to age-old roots to give products a sense of authority.
The retro look also induces nostalgia in certain consumers, forging an emotional connection to the project. When one sees an old cassette tape re-branded as a case for a set of headphones, immediate memories of when they used this outdated piece of tech come to mind. Playing on emotions is a great way to win over customers and keep their business. Alyssa Phillips came up with this idea for a school project, and it was a major hit.
Retro packaging is just one way branding experts are experimenting with various designs, but it's certainly one that's gaining traction with both companies and consumers alike.
The retro look also induces nostalgia in certain consumers, forging an emotional connection to the project. When one sees an old cassette tape re-branded as a case for a set of headphones, immediate memories of when they used this outdated piece of tech come to mind. Playing on emotions is a great way to win over customers and keep their business. Alyssa Phillips came up with this idea for a school project, and it was a major hit.
Retro packaging is just one way branding experts are experimenting with various designs, but it's certainly one that's gaining traction with both companies and consumers alike.
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