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44 Examples of Retro Packaging

From Wooden Vinyl Organizers to Vintage Box Branding

— March 26, 2014 — Marketing
Retro packaging is making a serious resurgence in the marketing world, with many branding companies going back to age-old roots to give products a sense of authority.

The retro look also induces nostalgia in certain consumers, forging an emotional connection to the project. When one sees an old cassette tape re-branded as a case for a set of headphones, immediate memories of when they used this outdated piece of tech come to mind. Playing on emotions is a great way to win over customers and keep their business. Alyssa Phillips came up with this idea for a school project, and it was a major hit.

Retro packaging is just one way branding experts are experimenting with various designs, but it's certainly one that's gaining traction with both companies and consumers alike.
5.6
Score
Popularity
Activity
Freshness
44
Canned Biscuit Branding
Canned Biscuit Branding
Vintage-Inspired Cookie Tins Contain a Nostalgic Strategy
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43
Retro Pin-Up Packaging
Retro Pin-Up Packaging
This Miss Mary's Beverage Branding Embraces Vintage Imagery
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42
Flag Bearing Brews
Flag Bearing Brews
The Miller High Life 2012 Summer Edition is a Suave Patriotic Nod
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41
Adventurous Vino Packaging
Adventurous Vino Packaging
The Marque de Burgos Wine Label is Full of Wanderlust and Whimsy
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40
Pinup-Branded Java
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
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39
Revolutionary Whiskey Bottles
Revolutionary Whiskey Bottles
The 'Lost Republic' Celebrates the 1846 California Bear Flag Revolt
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38
Fab Four Packaging
Fab Four Packaging
Darrell Bell Pays Homage to The Beatles with His Liverpool Collection of Ales
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37
Retro American Burger Campaigns
Retro American Burger Campaigns
McDonald's Japan is Introducing a Line of Classic American Burgers
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36
Vintage Box Branding
Vintage Box Branding
Strong Boy Cereal Packaging Dishes Up a Serving of Nostalgia
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35
Cinematic Showdown Branding
Cinematic Showdown Branding
The Alamo Drafthouse Cinemas Wine Pays Homage to the Princess Bride
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34
Nostalgic Pizzeria Branding
Nostalgic Pizzeria Branding
Enzo's Trattoria Draws Its Aesthetic Inspiration from Vintage Sports
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33
Broad Bottom Branding
Broad Bottom Branding
Beach Bum Sunscreen Packaging Flaunts a Little Fanny for Shelf Appeal
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32
Retro Chip Branding
Retro Chip Branding
Doritos Taco is Released With Packaging from the 1960s
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31
Retro Popsicle Branding
Retro Popsicle Branding
Dr. Feelgood Frozen Pops Feature a Vintage Brand Identity
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30
Retro Headphone Branding
Retro Headphone Branding
Earbuds Cassette Packaging Houses Audio Accessories in an Old Tape
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29
Retro Dairy Pot Branding
Retro Dairy Pot Branding
Tesco Cream Takes Style Cues From Vintage Milk Bottles
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28
Vintage-Inspired Cereal Boxes
Vintage-Inspired Cereal Boxes
The Retro Edition Kellogg’s Cereal Boxes are Exclusive to Target
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27
Aquatic Pin-Up Vino Branding
Aquatic Pin-Up Vino Branding
The Fishwives Club Wine Labels are Seductively Strange
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26
Retro-Inspired Egg Packaging
Retro-Inspired Egg Packaging
Rahal Farms Celebrates Its Chickens with a Cute Carton Design
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25
Retro Cold Brew Bottles
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
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24
Brash Beer Branding
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
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23
Overtly Masculine Advertising
Overtly Masculine Advertising
Man Food is a New Brand Aimed at Men
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22
Vintage Patterened Vino
Vintage Patterened Vino
Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image
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21
Retro Baseball Branding
Retro Baseball Branding
Goodwin Field Packaging Scores a Home Run with Nuts and Nostalgia
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20
Retro Frozen Treat Branding
Retro Frozen Treat Branding
The Beachy Cream Wrapper Exudes Fun, Nostalgia, and Style
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19
Retro Pop Packaging
Retro Pop Packaging
The SANS Natural Diet Soda is All Natural & Brilliantly Branded
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18
Retro Cartoon Beer
Retro Cartoon Beer
Bold City Brewery Uses Old-School Style Prints on Labels
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17
Milk Carton Gardens
Milk Carton Gardens
Cultivating the Half Pint Garden is as Easy as Drinking Your Daily Calcium
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16
Sassy 60s Kitchenware
Sassy 60s Kitchenware
The Tala Retro Range Channels its Mid-Century Roots with Throwback Branding
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15
Retro-Modern Beer Packaging
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
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14
Revived Beverage Vessels
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
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13
Intriguing Icing Attire Branding
Intriguing Icing Attire Branding
These Frosting T-Shirts Sport Sweet Deceptive Packaging
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12
Retro California Vino Branding
Retro California Vino Branding
The Sangwine Packaging Design Celebrates the Sunshine State
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11
Kidcore Burger Branding
Kidcore Burger Branding
This Peruvian Burger Chain Branding References 1990s-Era Design
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10
Playfully Retro Packaging
Playfully Retro Packaging
Brigaderia Tea Time Branding is as Lighthearted as its Range of Flavors
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9
Cursive Cabernet Branding
Cursive Cabernet Branding
Pirie Tasmania Wine Packaging has a Fetching Fluidity
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8
Retrofied Chocolate Packaging
Retrofied Chocolate Packaging
Studio AG Wraps Up John and Kira's Sweet Treats
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7
Delectable Breakfast Branding
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
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6
Ornate Cosmetic Packaging
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
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5
Vibrant Patterned Packaging
Vibrant Patterned Packaging
Helios and Uniform Creative Vivacious Packaging for Organic Food
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4
Wooden Vinyl Organizers
Wooden Vinyl Organizers
Laser Cut A-Z Record Dividers Make a Warm New Home for Your Old LPs
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3
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
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2
Vintage Shaver Branding
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
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1
Vintage Popsicle Packaging
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
<