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Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks

 - Jun 9, 2011
References: bargelato &
You'll be taken on a journey through time when you encounter images from these Bar Gelato branding campaigns. With its retro-Italian typography and washed-out fonts, these prints are sure to have gelato lovers reminiscing about simpler summery times.

The innovative team behind these Bar Gelato branding campaigns is Substance, a Portland Oregon public relations and marketing firm. Each gelato bar is packaged in transparent plastic to ensure the frozen snacks remain the primary focus of the campaigns, and the snacks themselves come in a variety of delectable flavors such as Blue Bottle Coffee, Pistachio, T.C.H.O. Chocolate, Kiwi Sorbetto and much more. The brilliant campaigns also stress how gelato is made with milk instead of cream, so health-conscious individuals can scarf down these snacks feeling less guilty than they would if they were guzzling down ice cream.

Those interested in trying some Bar Gelato out for themselves can find it in various west coast supermarkets in California, or check it out on the Bar Gelato site here.

Visit the Substance site here.