Conceived by American designer Brandon Van Liere, the Miss Mary’s Morning Elixir packaging highlights retro pin-up branding. This premium Bloody Mary bottle features an illustrated label that evokes an artisan aesthetic while referencing suggestive Vargas girl imagery.
The unique product is branded here as a naughty and coy alcoholic beverage that is not for the faint of heart. Fusing a small-town aesthetic with retro pin-up illustrated art, this Miss Mary's Morning Elixir packaging embodies a nostalgic visual concept.
Reviving retro ad imagery, this alluring bottle and label design features an illustration of a buxom brunette subject who sports a revealing, red one-piece swimsuit. Depicting a subtly sensual air, this bottle's branding is telling of its rich taste.
What Makes This Trend Stand Out
- Retro Packaging
- The use of retro pin-up branding in packaging design is a disruptive innovation opportunity to evoke nostalgia and stand out on shelves.
- Artisan Aesthetic
- Branding products with illustrated labels that evoke an artisan aesthetic is a disruptive innovation opportunity to create a premium and unique product.
- Reviving Retro Ad Imagery
- Reviving retro ad imagery in products' branding is a disruptive innovation opportunity to attract attention and create a sense of nostalgia.
Sectors Adopting This
- Alcoholic Beverages
- The alcoholic beverage industry can take advantage of retro pin-up branding to create unique packaging designs that appeal to consumers.
- Packaging Design
- The packaging design industry can explore the use of retro pin-up branding to create visually appealing and nostalgic packages for various products.
- Art and Illustration
- The art and illustration industry can offer their talents to collaborate with brands looking to incorporate retro pin-up branding in their packaging designs.
