McDonald’s Japan is introducing a new campaign centered around the charm of classic American burgers. At first, the advertisements might seem a little dated, but this is precisely the point since they are meant to transport customers back to the time of authentic 50s diners.
The American Vintage campaign revives retro graphics, color schemes and photography filters for showing off its burgers. The new menu additions are emblematic of classic American diner foods, such as offerings like the ‘Diner Double Beef,’ topped with Chicago-style steak sauce and mashed potatoes and other burgers with names like ’Hot & Groovy Chicken.’
The classic American burgers and campaign will be launched at McDonald’s Japan locations on January 7th.