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Groovy Booze Branding

Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia

— January 17, 2014 — Lifestyle
Devil's Peak Beer packaging makes vintage graphics look fresh once more, thanks to the design work of Rudi de Wet. The three bespoke labels were developed for Maven Craft Beer as client gifts at the business's rebranding launch party.

You might notice that the beer bottles themselves are a great deal more bottom-heavy than most modern vessels are, topped by narrow necks with tiny openings. Reminiscent of retro glass ale containers, Devil's Peak Beer packaging has a vibrant vintage appearance, through and through. The stickers reinforce this 70s reference with black backgrounds and bold and colorful illustrations. Loopy letters form psychedelic typefaces to spell out Eye Candy India Pale Ale, Downtime Amber Ale and Dog & Pony Show Golden Ale.
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