Man Food aims to appeal to males looking for extra masculine eats.
This food doesn't necessarily involve just junk food. Before, dude food normally encompassed burgers, fried chicken, hot dogs, onion rings and chips, but now this has expanded to include retro and simple food classics, done very well, with a nerd-like insistence on authenticity.
The trend originated in the United States, with the street food movement of vans selling quality food to punters happy to eat standing up and out of paper. This has now developed into brands (such as Man Food) that are obsessed with male-orientated eats, which also includes coffee and alcohol.
For men looking to increase their masculinity, Man Food may not put on muscle, put it will make you look cool when purchasing in a grocery store.