Vintage Patterened Vino

Clean the Sky - Positive Eco Trends & Breakthroughs

Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image

— June 3, 2012 — Lifestyle
There are many different sorts of occasions that call for a lovely glass of vino, and Jam Jar wine packaging and the beverage's brand identity assert this product as the go-to for a pleasant evening at home. Cape Classics serves up this sweet shiraz and moscato under a delightfully domestic name, and in-house creative director Katie McCabe has matched it with a charming patterned label.

A retro motif of circles, dots and cinched diamonds covers the display stands, the six-pack boxes as well as the neck and cap sheaths of each bottle. A ripe red and a cyan blue have made for deliciously vibrant color choices and add to the cute visual quality of Jam Jar wine packaging.

Trend Themes

  1. Vintage Wine Packaging — Opportunity for disruptive innovation in creating nostalgic and visually appealing wine packaging designs.
  2. Retro Patterns — Opportunity for disruptive innovation in incorporating retro motifs and patterns in product packaging across industries.
  3. Delightfully Domestic Branding — Opportunity for disruptive innovation in building brand identities that evoke feelings of home, comfort, and nostalgia.

Industry Implications

  1. Wine and Beverage Packaging — Opportunity for disruptive innovation in creating unique and visually appealing packaging designs for wine and beverage products.
  2. Graphic Design — Opportunity for disruptive innovation in utilizing retro patterns and motifs in graphic design across various industries.
  3. Consumer Goods and Retail — Opportunity for disruptive innovation in building brand identities that connect with consumers through nostalgic and domestic themes.
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