These Kellogg’s cereal boxes adopted vintage packaging designs for its Retro Edition series. The Anthem Worldwide-designed boxes are meant to commemorate Froot Loops's 50th anniversary and bring waves of nostalgia to consumers, transporting them to simpler times.
The Kellogg's cereal boxes feature familiar characters like Tony the Tiger, Rice Krispies’ Snap, Crackle and Pop as well as Toucan Sam illustrated in a retro style. The logos of each cereal type have been traded in for a vintage typography treatment, although the boxes haven’t lost any charm or individuality.
These boxes are a fun way to celebrate the evolution of Kellogg’s. This is the first time that Kellogg’s has released retro-themed boxes and to celebrate this special occasion, these limited-edition cereal boxes will exclusively be available through Target.