Rahal Farms approached the Anderson Design Group to help create the perfect packaging for the the company's farm fresh eggs. Looking to highlight Rahal Farm's holistic and friendly approach to farming, the team created a homey retro-style packaging loaded with on-shelf charisma.
Happy chickens are front and center on the wrap around cardboard label and the consumer is invited to "meet the girls." This humanizing of the farmer's flock endears the viewer to make a selection based not only on quality and price, but on morals as well. Once the consumer chooses Rahal Farms eggs, Goldie and her girls extend their gratitude underneath the lid of the carton. Nestled into a Tiffany blue colored carton, these farm fresh eggs give the impression of being a cut above the rest. The vintage typography and illustrations gives the package a feeling of cozy familiarity as well as an artisan quality.
Clever, comforting and wonderfully endearing, this cute carton celebrates the happy lives of free range chickens.
Key Themes Behind This Trend
- Retro-style Packaging
- Brands can leverage nostalgia in packaging design to add a touch of comfort and familiarity to their products.
- Humanizing Animal Farming
- Brands can create packaging that showcases their humane treatment of animals to appeal to consumers who care about morality and animal rights.
- Artisanal Packaging
- Brands can elevate the perceived value of their products through handcrafted, vintage-style packaging designs that communicate quality and artistry.
Where This Applies
- Food and Beverage
- Food and beverage companies can differentiate their products with unique packaging designs that showcase their values and quality.
- Retail
- Retailers can curate a selection of products based on packaging design trends that evoke feelings of comfort, familiarity, and artisanal quality.
- Sustainability
- Sustainability-focused companies can showcase their commitment to ethical sourcing and natural farming methods through packaging designs that feature free-range and happy animals.
