What is the trend of retro chip branding?

Opportunity for brands to tap into nostalgia and produce retro-style packaging for products

What is the trend of reviving classic flavors?

Reintroducing discontinued flavors from the past to cater to nostalgic consumers

What is the trend of permanence of nostalgic flavors?

Keeping popular flavors from the past as a permanent part of product line-ups

What are the implications for the snack food industry?

Snack food companies can leverage nostalgia to create unique packaging and bring back discontinued flavors

What are the implications for the food packaging industry?

Opportunity for companies in the food packaging industry to design retro-style packaging for products

What are the implications for the consumer goods industry?

Opportunity for companies in the consumer goods industry to capitalize on nostalgia and reintroduce popular flavors from the past

Retro Chip Branding : Doritos Taco

Retro Chip Branding

Hot Tortilla Chip-Flavored Tacos Image 1

Citrus-Forward Tangy Snack Chips Image 1

Doritos Taco is Released With Packaging from the 1960s

Peter Vallas — May 5, 2011 — Lifestyle

References: doritos & thedieline

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Frito-Lay, the parent company of Doritos, has released a new product in stores that consumers may have seen in the 60s. When Doritos first debuted its toasted corn chips, it came out with Doritos Taco a few years later in 1967.

The Doritos Taco flavor ran for a decade and was replaced by other notable Doritos flavors seen today. Frito-Lay has decided to bring back the famous Doritos Taco flavor tortilla chips. Doritos Taco is even set to remain part of the permanent line-up of Doritos flavors seen today.

When deciding the packaging for Doritos Taco, Frito-Lay didn’t have to work too hard; actually, it just had to backtrack to 1967 for inspiration. The retro-style packaging is the perfect fit for the chip flavor and it will definitely stand out on store shelves.

Trend Themes

Retro Chip Branding — Opportunity for brands to tap into nostalgia and produce retro-style packaging for products
Reviving Classic Flavors — Reintroducing discontinued flavors from the past to cater to nostalgic consumers
Permanence of Nostalgic Flavors — Keeping popular flavors from the past as a permanent part of product line-ups

Industry Implications

Snack Food — Snack food companies can leverage nostalgia to create unique packaging and bring back discontinued flavors
Food Packaging — Opportunity for companies in the food packaging industry to design retro-style packaging for products
Consumer Goods — Opportunity for companies in the consumer goods industry to capitalize on nostalgia and reintroduce popular flavors from the past

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