Portion control is not only being addressed in the food industry, but also in the beverage industry as these examples of single serve alcohol show. Since wine, beer and spirits can attribute to many people's weight gain, it is only natural that brands would start to sell smaller bottles, cans and even pouches so that their strong-willed customers don't give up this guilty pleasure all together.
What is interesting to see with these examples of single serve alcohol is how some brands are creating interesting mixes that makes the beverage appear healthier such as with Melbourne's Coco Vodka or more casual, which the Jack Daniel's Ready-to-Drink line addresses. By doing so, these single serve alcholic beverages target a wider range of consumers and not just those looking to lead healthier lives.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
