If you have a craving for a famous highball cocktail but are in the midst of a time-sensitive situation, Netherlands-based VL92 offers a kit comprised of gin and tonic ingredients.
Featuring packaging from Rare Fruits Council, the Gin and Tonic Emergency Kit has the recipe printed right there on the bag to make sure even those in a hurry can't fail to whip up this classic concoction. The gin and tonic ingredients include Fentimens tonic (whom VL92 have a partnership with) and VL92 gin, which has a malt wine foundation. If you choose to purchase the gin on its own (which is an option in the Netherlands), they also suggest tonic water from Fever Tree, Henry Thomas, 1724 and Q tonic.
What's Driving This Trend
- Emergency Cocktail Kits
- Opportunity for creating convenient and easily accessible cocktail kits for time-sensitive situations.
- Gin and Tonic Ingredients
- Innovation potential in packaging and partnering with tonic water brands to offer a complete gin and tonic experience.
- Printed Recipe on Packaging
- Disruptive opportunity by incorporating recipe instructions directly on the packaging for easy and foolproof preparation.
Who This Affects Most
- Beverage
- Creating new packaging designs and partnering with complementary brands to offer convenient cocktail solutions.
- Food Delivery
- Integrating cocktail kits into food delivery services to provide customers with a complete dining experience at home.
- Retail
- Opportunity for retail stores to offer emergency cocktail kits as a convenient and unique product in their inventory.
