Carl Christopher Fisk has created the entire fictional branding identity package for London Olympics 2012 based on extensive research.
Concentrating on patriotism, competition and team work, Carl Christopher Fisk came up with a logo symbolizing the coming together of all people. The color selection of red and blue represents the hosting city of London.
The logo design is an abstract illustration of eight people (eight pairs of legs) coming together. All points meet at the center of the logo, which represents London as the hosting city for Olympics.
Carl Christopher Fisk went as far as taking into consideration that this is the third time the games are taking place in London and translated that aspect into the triangular nature of the legs on the logo and throughout.
Why This Trend Is Growing
- Fictional Branding Identity
- Disruptive innovation opportunity: Creating fictional branding identities for events can be a unique marketing strategy to generate interest and engagement.
- Patriotic Design
- Disruptive innovation opportunity: Incorporating patriotism into design can enhance emotional connections and create a sense of unity.
- Abstract Illustration
- Disruptive innovation opportunity: Using abstract illustrations can provide fresh and unique visual representations that capture attention and spark curiosity.
Industries Being Reshaped
- Marketing and Advertising
- Disruptive innovation opportunity: Exploring unconventional branding strategies and visual identities can help businesses stand out in crowded markets.
- Graphic Design
- Disruptive innovation opportunity: Experimenting with unconventional design elements, like patriotic and abstract concepts, can push the boundaries of traditional graphic design.
- Event Planning and Management
- Disruptive innovation opportunity: Offering unique and fictional branding packages for events can attract clients looking for innovative and attention-grabbing marketing materials.
