The Tokyo 2020 Olympic torchbearer uniform is made from recycled plastic bottles. The Tokyo Olympic Association designs the white T-shirt and trouser combination as a unisex uniform. This year's theme is "Hope lights our way." Fittingly, the design is made from recycled material, which instills a sense of hope for future generations as companies across all industries search for sustainable alternatives.
The association's design team, headed by Daisuke Obana, collaborated with Coca-Cola to collect plastic bottles and create the uniforms for the Torch Relay. A red diagonal sash runs from the front to the back of the outfit, routinely worn in Japanese sporting relays. Thus, the design incorporates Japanese tradition to honor the host country.
Image Credit: Dezeen / Tokyo 2020 Olympics
What's Driving This Trend
- Sustainable Fashion
- The use of recycled materials is a growing trend in the fashion industry, creating opportunities for companies to innovate sustainable production practices.
- Circular Economy
- The Tokyo Olympic Association's use of recycled material promotes the circular economy, which can lead to new business models and revenue streams for innovative companies.
- Corporate Social Responsibility
- The Tokyo Olympic Association's collaboration with Coca-Cola to collect plastic bottles for the uniforms demonstrates the importance of corporate social responsibility, creating opportunities for companies to align their values with their practices.
Who This Affects Most
- Fashion
- The Tokyo Olympic Association's use of recycled materials in the torchbearer uniform highlights the potential for sustainable fashion to become a focal point for innovation in the industry.
- Environmental Services
- The trend towards sustainable practices in the sports industry presents opportunities for companies in environmental services to promote their services and products.
- Beverage and Consumer Goods
- Collaborations between companies in the beverage and consumer goods industries to collect and recycle plastic, as demonstrated by the Tokyo Olympic Association and Coca-Cola, will continue to be important initiatives for sustainability and responsible production.
