Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Recycled Olympic Wear

The Tokyo 2020 Torchbearer Uniform is Made from Recycled Bottles

— July 19, 2021 — Special
The Tokyo 2020 Olympic torchbearer uniform is made from recycled plastic bottles. The Tokyo Olympic Association designs the white T-shirt and trouser combination as a unisex uniform. This year's theme is "Hope lights our way." Fittingly, the design is made from recycled material, which instills a sense of hope for future generations as companies across all industries search for sustainable alternatives.

The association's design team, headed by Daisuke Obana, collaborated with Coca-Cola to collect plastic bottles and create the uniforms for the Torch Relay. A red diagonal sash runs from the front to the back of the outfit, routinely worn in Japanese sporting relays. Thus, the design incorporates Japanese tradition to honor the host country.

Image Credit: Dezeen / Tokyo 2020 Olympics
Trend Themes
1. Sustainable Fashion - The use of recycled materials is a growing trend in the fashion industry, creating opportunities for companies to innovate sustainable production practices.
2. Circular Economy - The Tokyo Olympic Association's use of recycled material promotes the circular economy, which can lead to new business models and revenue streams for innovative companies.
3. Corporate Social Responsibility - The Tokyo Olympic Association's collaboration with Coca-Cola to collect plastic bottles for the uniforms demonstrates the importance of corporate social responsibility, creating opportunities for companies to align their values with their practices.
Industry Implications
1. Fashion - The Tokyo Olympic Association's use of recycled materials in the torchbearer uniform highlights the potential for sustainable fashion to become a focal point for innovation in the industry.
2. Environmental Services - The trend towards sustainable practices in the sports industry presents opportunities for companies in environmental services to promote their services and products.
3. Beverage and Consumer Goods - Collaborations between companies in the beverage and consumer goods industries to collect and recycle plastic, as demonstrated by the Tokyo Olympic Association and Coca-Cola, will continue to be important initiatives for sustainability and responsible production.
2
Score
Popularity
Activity
Freshness