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Transformative Olympic Kits

Lululemon Unveils the Beijing 2022 Team Canada Kit & It's Stunning

— October 29, 2021 — Marketing
A few days ago, beloved Canadian activewear brand lululemon unveiled the Team Canada kit for the Beijing 2022 Olympic and Paralympic Winter Games. The looks are stunning and the technology behind them is truly transformative.

Team Canada will be adorned with shades of red for the Opening Ceremony and the Podium + Media appearances, and white for the Closing Ceremony. lululemon has prioritized the individual preferences of each athlete, resulting in clothing that is adaptive to temperature. The Team Canada kit for the Opening Ceremony, for example, includes a down jacket and a transformable parka—both water-repellant and wind-proof. Athletes can wear this piece as a backpack should it get too warm.

The mid and base layers are also of superior quality. Featuring a highly stretchy and breathable material, the silhouettes are incredibly form-fitting and feature lululemon's Silverescent® which fights odors.

Image Credit: lululemon
Trend Themes
1. Transformative Olympic Kits - Activewear brands can explore adaptive temperature-changing clothing options that prioritize individual athlete preferences and enhance performance.
2. Form-fitting Mid and Base Layers - Clothing designers can research materials that offer superior quality, are highly stretchy and breathable, and feature odor-fighting technology to create high-performance sportswear for athletes.
3. Transformable Clothing - Innovative fashion designers can leverage transforming clothes that are adaptive to temperature and could become a game-changer in many industries, including sports, outdoor activities, and travel.
Industry Implications
1. Athletic Apparel Industry - Athletic apparel brands can focus on creating adaptive clothing that prioritizes individual athlete preferences and enhances overall performance.
2. Sporting Goods Industry - Sporting goods manufacturers can research and develop advanced materials that offer superior quality, are highly stretchy and breathable, and feature odor-fighting technology to create performance-enhancing gear for athletes.
3. Fashion Industry - The fashion industry can focus on creating innovative and transformative clothing designs that are adaptive to temperature and could be a game-changer in many industries, including sports, outdoor activities, and travel.
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